KURED

DESIGNER | Chase Freeman

BRAND | KURED

PRODUCTION | Adobe Suite

YEAR | 2025

Kured, often described as the "Chipotle of Charcuterie," is a specialty shop known for its curated selection of fresh meats, cheeses, sandwiches, and coffee.

The rebrand balances classic and Italian graphic influences with a contemporary twist, creating an identity that mirrors tradition while feeling modern and inviting. The updated typography and rich color palette enhance the overall aesthetic of the signage, menus, labels, and packaging.